Agrrro.com is an e-commerce platform that provides handcrafted wooden products to customers looking for sustainable and eco-friendly alternatives. Every product is carefully crafted by artisans, ensuring uniqueness and quality. Unlike mass-produced wooden items, Agrrro focuses on handmade craftsmanship, making these products rare to find online.
The target audience includes individuals who prioritize sustainability and want to reduce their carbon footprint. The goal was to build a brand that not only feels luxurious and modern but also aligns with eco-conscious values.
Customers were unaware that such handcrafted wooden products existed.
The challenge was to create a brand identity that conveyed luxury, sustainability, and modern aesthetics.
The client did not want to rely on existing platforms like Shopify or WooCommerce.
A custom e-commerce solution was required to give full control over operations.
Agrrro utilizes a distinctive shade of green as its primary brand color. This vibrant green symbolizes growth, harmony, and freshness, aligning with the brand’s commitment to sustainability and eco-friendliness.
The Agrrro logo features a sleek and modern design, incorporating elements that reflect nature and craftsmanship. The use of the primary green color in the logo reinforces the brand’s identity and mission.
The brand employs clean and contemporary typography, enhancing readability while conveying a sense of luxury and modernity. The font choices complement the overall aesthetic, ensuring consistency across various platforms.
The UX design for Agrrro focused on creating a seamless, modern, and luxurious shopping experience that aligns with its eco-friendly brand identity. We adopted a clean and minimalist UI, using the brand color strategically to highlight key elements while maintaining an elegant feel.
We implemented a mobile-first approach, ensuring a fully responsive design with touch-friendly interactions. The navigation was designed for effortless product discovery, incorporating well-structured categories, filters, and an intuitive search to help users find handcrafted wooden products with ease.
A one-page checkout streamlined the purchasing process, reducing friction and allowing guest checkouts for convenience.
We optimized the platform for fast loading speeds and accessibility, ensuring a smooth experience for all users. By blending aesthetics with functionality, our UX strategy not only made shopping enjoyable but also helped users connect with Agrrro’s vision of sustainability and craftsmanship.
To give Agrrro full control over its operations without relying on third-party platforms like Shopify or WooCommerce, we built a custom admin panel tailored to their specific needs. This user-friendly and scalable backend system allows the client to manage products, orders, customers, and analytics seamlessly.
The product management module enables the addition, editing, and removal of products, including high-quality images, descriptions, pricing, and stock levels. The order management system provides real-time order tracking, automatic status updates, and invoice generation. Customer management tools allow Agrrro to track user activity, manage queries, and offer personalized support.
Security was a top priority, so we implemented role-based access control to restrict user permissions and ensure data protection. Additionally, the platform was optimized for performance, scalability, and future integrations, allowing Agrrro to expand its features as the business grows.
For SEO optimization, we implemented a content-driven strategy to ensure Agrrro ranked higher in relevant searches. We targeted keywords related to handcrafted wooden products, sustainable living, and eco-friendly home decor, ensuring our content reached the right audience.
To improve search engine visibility, we optimized product descriptions, meta titles, alt tags, and URLs with high-ranking keywords. Technical SEO improvements, such as enhancing website speed, mobile responsiveness, and structured data, were also prioritized to ensure a seamless user experience and better search engine indexing.
For marketing, we adopted a multi-channel strategy to engage customers and increase conversions. Social media marketing played a crucial role, with visually appealing content on Instagram, Facebook, and Pinterest showcasing the craftsmanship and eco-friendly aspects of Agrrro’s products. We also leveraged influencer collaborations, engagement campaigns, and giveaways to enhance brand awareness.
To retain customers and encourage repeat purchases, we implemented email marketing and retargeting campaigns.
Our efforts in branding, UX design, SEO, and marketing resulted in a significant transformation for Agrrro, positioning it as a premium e-commerce platform for handcrafted wooden products. The combination of a custom-built admin panel, performance-optimized website, and targeted marketing strategies helped drive traffic, increase sales, and enhance customer engagement.
- 150% Increase in Website Traffic
- 75% Faster Page Load Speed
- 3X Higher Engagement on Social Media
- 25% Cart Abandonment Reduction
- 300% Growth in Search Rankings
We had a vision for Agrrro, not just to sell handcrafted wooden products, but to build a luxurious yet sustainable brand that people could connect with. The team didn’t just help us create a business, they helped us create an experience.
Akshit Gupta
